Here’s how the company describes Snap Map: Second, users can browse the map to see content from both friends and people who aren’t friends that’s related to popular events/attractions.
The feature has two core elements (for now): First, users can see friends’ locations and see content posted by friends on the map. So, what exactly is Snap Map? And what opportunities does it present for brands?Īt its simplest, the Snap Map is exactly what it sounds like: it’s an option within Snapchat to see content presented via a map interface. The tool, which was unveiled this summer, combines geography with content/friend discovery and was quickly hailed as the foundation of “ a powerful location-based ad business” for the company. The platform that introduced a host of fresh ideas to social networking-including expiring Snaps, fun Lenses, and addictive Stories-recently added another innovative new feature: Snap Map.
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